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Monday 4 March 2013

Want to Open a Laundry? You Can Observe and Imitate Can It!

In the area of ​​Yogyakarta, almost every corner of the alley I found a laundry business kilogram. When I got a job outside the town, I also found the laundry business kilogram is scattered in the corners of the city.
Even in the countryside all, I found the laundry business, only some of which are still manual. Not to use the washing machine. Because many who are interested to go into this one type of business, then I would Apply general.
As an initial sketch, I grab market share from the calculation of the other article sites. Unfortunately I forgot what the name of the site, been a long time since I read an article laundry business kilogram from the site.
The site sampled city. In the city, the site says, has a population of approximately 8 million people with an estimated number of household heads some 2 million people. According to the website, too, laundry business market in Jakarta, the new kilogram amounts flown about 5,000 households.
Well, if each family in Jakarta, the average family has four members with 1.5 pounds of laundry per day, then one day there were about 7.5 tonnes of washed clothes Jakarta residents. And the estimated nominal value roughly equivalent to 3 billion dollars per month.
That's just the type of market or market segment family. Yet for hotel and restaurant segment. There are some who even have their own laundry, they also use external laundry service for bed linen, pillow, or tablecloth.
And from the data I get from the site, to 2.3 million rooms in Jakarta, on average, 40% was taken in the laundry business for dicucikan outside the hotel. Hence laundry can earn 4.6 billion dollars a day from the hotel's laundry. In general, this is also true in other cities. Quite right?
Well, if the business model for its laundry kilogram, I will discuss the methods used Flower Laundry. Ownernya named ya Nanik.
The reason I use the flowers as a sample laundry laundry business that I will discuss is the first, Flower Laundry has a special way to reach out to its preferred market segment can I say unique, accurate but simple. Second, Laundry Flower close my business office, so much easier to interview him, ha .. ha .. ha ..
Due to the type of consumer that they take is the type of person who likes her laundry clean and fragrant, they divided into two ways washing. So in addition to using the washing machine, each round the engine, ya Nanik always check of clothes washed. If there is still a lack of clean, will dikucek manual. Especially in the folds and collar.
Then for a thin shirt, 100% done by human hands. Perhaps though not quickly broken or worn clothes. Then the white, black and colored disendiri-sendirikan. So there is a faded cuman are set apart.
And every time the customer receives from the laundry, to a piece of clothing from a customer so marked among customers clothes with each other are not mutually confused.
But you need to consider is if you are going to copy and modify the methods used Flower Laundry, you have to understand that they aim at the segmentation of consumers who are very concerned with the results of a clean and fragrant. So if in your area most consumers pay more attention to the speed of the turnaround time, the system may not be running.
So pay attention to really target your viewfinder. Because if you are wrong in target market segmentation, differentiation you actually have will be useless. You can do market research first to read consumer behavior that you shoot. Ok, here is the simulation of the profit and loss of business opportunities laundry kilogram.
IncomeLaundering services: Rp. 250,000.00 x 30 days = Rp. 7,500,000.00
ExpenditureSalary 3 employees @ Rp. 700,000.00: Rp. 2,100,000.00Electricity, water, telephone: Rp. 750,000.00Soap, deodorant, fabric softener: Rp. 1,150,000.00Brochures and Leaflets: Rp. 500,000.00Rental shop in the count per month: Rp. 500,000.00Total Expenditures: Rp. 5,000,000.00
ProfitRp. 7,500,000.00 to 5,000,000.00 = Rp. 2,500,000.00
How about now? There's been an idea of ​​tips on starting a business laundry kilogram right? Anyone want to add? Komennya awaited ...

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