Pursue Additional Customer Data, XL Hold Chat Application

In addition to holding local content providers, Kakao Talk is also working with XL released a special package. Proprietary data packets for a thousand per day can be enjoyed starting in February 2013.

XL does have a specific strategy by holding a chat application. What is the purpose?

"This partnership is one of XL's strategy to improve the user access to data which has now reached 23 million subscribers," said Revie Sylviana as GM Content & Application XL on the sidelines of the launch of a Cocoa application Talk at Hotel Morrisey in Jakarta, Wednesday (27/02/2013 ).

This data package does not include a credit for the purchase sticker priced from U.S. $ 5-19 thousand. In addition Talk Cocoa application, this package jgua applies to other chat social applications, such as Line, Whatsapp, and We Chat.

User applications that use the XL card can buy stickers with cut toll payment system. There are at least 1 million subscribers are now enjoying XL Kakao Talk application on his smartphone. This growth has increased by 100 percent for the period January to February 2013.

As of the 4th quarter of 2012, the XL has a total of 45.8 million subscribers and 19 million are digital subscribers content. This year the growth target XL digital content subscribers grew by 7-8 percent.

By the end of 2012, contributed XL data users reached 50 percent of total customers. While voice and SMS respectively 6 percent and 16 percent.

"The plan XL will also be holding a number of other chat applications that have differentiation and uniqueness with existing applications," said Revie.